City Unity College, constantly investing in the deeper essence of education and extroversion, supports research initiatives and innovation. In this context, our College is very proud to announce the participation of one of our alumni Aggeliki Bitsi, in the 15^th International Conference of Global Communication Association entitled: “Media Politics, Migration and Education in the Digital Age”.

Aggeliki Bitsi, with the support of Professor of Political and Social Psychology and Head of the Psychology Department that offers Bachelor’s and Masters’ Programmes in Greek, will present her research entitled: “Processes of mediated image (de-re) construction in Greece. Branding strategies and challenges”. Aim of this study is the exploration of the strategies and methods used both as a public practice as well as private initiative. The research was based on 15 semi-structured interviews, both from employers of the Greek Organization for Tourism (EOT) and branding strategists from the private sector. Differences were recorded regarding the terms, the factors, the characteristics and the strategies of nation branding in Greece.

City Unity College would like to congratulate you both for this big success!