MSc Luxury Hospitality, Sustainability & Branding
City Unity College, in partnership with Cardiff Metropolitan University, offers a post graduate program on Luxury Hospitality, Sustainability & Branding.
Executive perspective – Academic perspective
Accomplished hospitality and business leaders bring contemporary industry practice into the room. Experienced academics connect it with research, critical thinking and strategic analysis.
Luxury hospitality today is about far m ore than exclusivity
- Meaningful experiences
- Changing consumer expectations
- Distinctive brands
- Innovation
- Leading people
- Sustainability in strategy
This MSc has been designed around those realities.
Duration of studies
1 year – Full Time or Part Time available for working professionals

CURRICULUM
- Luxury Hospitality Strategies in the Tourism Landscapes
- Leadership, Culture and People Management in Luxury Hospitality
- Innovation, Technology & Sustainability in Luxury Hospitality
- Research Methods Workshop
- Managing & Branding Sustainable Luxury Destinations
- Luxury Marketing, Brand Management and Customer Experience
- Finance, Revenue & Risk Management in Luxury Hospitality & Tourism
- Dissertation (Individual Project)
- Integrated Project (Individual Project)
Information
October Intake
Taught component : 29 October 2026 – 29 May 2027
Final stage: Dissertation or Integrated Project
February Intake
Studies: 18 February 2027 – 29 May 2027
Resumes: October 2027 – February 2028
- Design and manage high-value luxury hospitality experiences
- Understand emerging trends shaping the global luxury hospitality landscape
- Integrate sustainability and innovation into luxury business models
- Build, position and manage distinctive luxury brands
- Lead diverse teams in high-performance hospitality environments
- Apply financial, revenue and risk-management strategies to the luxury sector
- Undertake advanced research and strategic consultancy projects
Beyond the Classroom: Industry-led sessions, guest lectures, networking and live projects
Leadership and specialist roles across luxury
Graduates are equipped to pursue opportunities across the luxury hospitality and tourism landscape.
- Luxury hotels and resorts
- Luxury hospitality and lifestyle brands
- Destination management organisations
- High-end tourism enterprises
- Brand and customer experience management
- Revenue, financial and commercial strategy
- Hospitality consultancy and development
- Dedicated personal tutoring
- Individual dissertation or project supervision
- Career mentorship and professional development
- Faculty with international academic and industry experience
- A professional network in luxury hospitality
- A bachelor’s degree Or equivalent, from an accredited or recognised institution. It does not need to be in the same subject area
- Or professional experience Substantial, relevant experience may be considered, with supporting recommendation letters
- English language IELTS 6.0 or equivalent, normally, for applicants whose first language is not English
- City Unity College Application Form
- Cardiff Metropolitan University Application Form
2. Add your documents
- Certified degree certificate(s) and transcript(s)
- Two recommendation letters
- English-language evidence, where applicable
- An updated CV
- Personal statement, at least 300 words
- Copy of passport or national ID
3. Admissions interview
Once your application is reviewed, we arrange an admissions interview
Send everything to admissions@cityu.gr
OUR STUDENT JOURNEY
Student Experience
CITY UNITY COLLEGE
Alumni Center
Elisavet-Maria Strintzi
Executive Housekeeper, Athens Marriott Hotel, Lecturer in Housekeeping Management at Alpine/City Unity College “Where knowledge becomes leadership, and passion becomes profession”

Leva Davriona
Director of Rooms, W Hotels, Marriott International, Prague, Czech Republic “Swiss-trained. Globally placed. Universally admired.”

Joseph Chalfoun
Area Restaurants & Bars Director, Middle East, Africa, South East Asia Pacific, India & Greece, Radisson Hotel Group. “Proud to spotlight Joseph Chalfoun — setting new standards for luxury innovations in Bars & Restaurants for Radisson in so many regions!

Marinos Georgiades
Director of Information Technology, Conrad Athens The Ilisian, Greece, Formerly, 14 years as Information Systems Manager at the Athens Hilton. “From Hospitality Management to Technology Leadership — Our Graduates Redefine Career Possibilities!”

Nikos Skourogiannis, CHIA
Guest Experience Expert The Ritz Carlton, Toronto, Canada “Educated with purpose, excelling with passion – The Alpine journey continues”

Meet Marley Feckry
She found her first year thrilling and feeling very confident about her newly acquired skills, she interviewed with the prestigious Grace Hotel in Santorini during Career Day where she has been accepted for an internship. We are delighted to have such enthusiastic and motivated professional students in our multicultural college and ever-changing industry.

CITY UNITY COLLEGE
TESTIMONIALS
Panagiotis Grigoriou
My first internship at the Athenaeum InterContinental Hotel was excellent as I was rotated in various departments. Now in my second internship, I find the training I have received at the Four Seasons Astir Vouliagmeni, prior to its opening, most inspiring. I feel privileged and can foresee a brilliant career ahead of me.
This is thanks to Alpine’s Swiss philosophy in training and educating future leaders in the industry which focus on blending practical training with classroom theory and at the same time instilling in us a professional attitude that makes us stand out in the crowd. I highly recommend this college as the best one out there!

Zimbabwean Savannah
She found her first year thrilling and feeling very confident about her newly acquired skills, she interviewed with the prestigious Grace Hotel in Santorini during Career Day where she has been accepted for an internship. We are delighted to have such enthusiastic and motivated professional students in our multicultural college and ever-changing industry.

Meet Marley Feckry
She found her first year thrilling and feeling very confident about her newly acquired skills, she interviewed with the prestigious Grace Hotel in Santorini during Career Day where she has been accepted for an internship. We are delighted to have such enthusiastic and motivated professional students in our multicultural college and ever-changing industry.

Kariuki James Kevin
Swiss Alpine Center provides a dynamic and inclusive student culture where everyone feels valued and supported. To students considering or starting the program, I suggest getting involved in student leadership roles, attending campus events, building relationships with classmates and faculty members, and also attending school seminars. These connections will be invaluable throughout your academic journey.
I honestly feel that coming all the way from Kenya to study at Alpine has and is enlightening my life career path. Moreover, it is one of the greatest life choices I have made. I have been equipped with necessary and very important knowledge in the culinary world. From learning from the best and greatest chefs to being practically involved in food production is a versatile and critical learning point.
Taking part in Career Day was like a crash course in my future – meeting experts, hearing their stories, and getting pumped to dive into the industry. It gave me an opportunity to interview all the pioneers in the industry. One of them is Four Seasons, my dream workplace, where I was offered a great opportunity to work this summer 2024. As I further embark on my career, I feel so confident with myself and I believe I will prove a valuable asset to Four Seasons.

Leila Vuap
My 3 years of study at Alpine Center/City Unity College were the most memorable years of my life. I enjoyed the learning experience where classes were interactive and the lecturers highly qualified. I am now prepared to begin my real-world career. The most I liked about this college is that students need to complete summer internships in order to practice and develop the skills they have learned during the academic semesters.
I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar: a 5 months’ internship filled with challenges, learning new skills and techniques, learning how to deal with demanding customers, and how to continuously be at your best. The employee environment was excellent. I trained as a Front Desk agent and Butler Service agent under circumstances that surely made me more prepared for any kind of challenges that I will encounter in my upcoming career.
Furthermore, during my internship in Doha I met the most precious person to me who is my future husband. I also have to say, that through the help and encouragement of the wonderful Mrs Sybil Hofmann, I succeeded in achieving the goals I have set and will be graduating with a Swiss Alpine Diploma in Hotel Management and a BA(Hons) International Hospitality Management from Cardiff Metropolitan University, UK.

Georgios Mylonas
The student experience at SAC is truly memorable and unique, whether through group moments or engaging in social events. By integrating practical courses, knowledge is not only enhanced but also closely mirrors genuine real-world experiences.
Participating in Career Day was an incredible opportunity, offering insights into my desired career path. Meeting influential figures, understanding the requirements, and feeling motivated to pursue my objectives made it truly an inspiring experience.
I advise newcomers to remain open-minded, embrace diversity, and cultivate strong relationships with every member.

Paraskevi-Anna Kalogeraki
Born and bred in a country where tourism is the backbone of the economy, and especially Crete where she comes from, Evi recognized that a career in hospitality and tourism will open great doors for her.
Thanks to the world-class education and support provided by Swiss Alpine Center@City Unity, she was offered a great opportunity with a leading hospitality company upon her graduation.

Ruzhdi Popova
My decision to select (SAC) stemmed from its esteemed reputation in the realm of hospitality education. The institution’s dedication to delivering a comprehensive curriculum, complemented by practical training, perfectly aligned with my career aspirations in the hospitality sector.
Throughout the span of three years, SAC not only imparted theoretical knowledge but also nurtured essential practical competencies crucial for thriving in the ever-evolving hospitality sector. The faculty’s unwavering commitment to cultivating a global outlook proved invaluable, particularly for an international student like me.
During my time at SAC, I cultivated an entrepreneurial mindset, aligning with my goal to contribute to my family business in Kosovo. I’m excited to apply my knowledge to grow our enterprise and seek out expansion opportunities. I am confident that the education and experiences garnered here will serve as a sturdy bedrock as I venture into the next phase of my career journey.

Maria Veniou
The student community at Swiss Alpine Center is tight-knit and supportive, creating a conducive environment for learning and personal development. To students considering or just starting the program, I offer this advice: embrace the challenges, stay resilient in the face of obstacles, and always keep your passion for hospitality alive. Your time at Swiss Alpine Center will be transformative, laying the foundation for a successful career
in the industry.
Being involved in Career Day was like a taste of my future – connecting with pros, learning the ropes, and feeling super motivated to chase my dreams.

Panagiotis – Efraim Papoulias

Sandra Preye Nelson-Charpidou

Vasileios Panagiotis Gatopoulos

CITY UNITY COLLEGE
TESTIMONIALS
Read our students testimonials about the specialization program they completed at City Unity College
Interest Form
In order to get information about the program, please contact us with Live Chat located at the bottom of the page or Calling us at.: (+30) 210 3243222 or Submitting the form below










